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| Artist did not state name |
The logo I’ve chosen stays with the colour scheme of the original BP logo which is white, yellow, a lime green and a slightly darker green. This logo parody is very balanced because it is symmetrical and even. The choice to chose draw the biohazard symbol using those colours of the original BP logo makes the parody logo look very convincing and professional.
Describe the symbols used in the logo. Why did the graphic artist use such imagry?
This new logo conveys the message that BP is a biohazard to the living organisms. It negatively reflects BP’s reputation by giving off the impression that BP is dangerous to the environment and it helps emphasize the negative impact of the April 2010 spill.
What does this logo say of BP's coroporate identity?
The artist’s choice to use the biohazard may reflect the oil spill that recently happened in the Gulf coast. Using the same colours as the original logo seamlessly blends in the biohazard symbol into the actual BP logo making it subtle yet at the same time, stand out. The obvious protruding biohazard rings are obvious enough not to be missed but are so well put into the logo that it can go by without much attention being drawn to it.
I feel that this logo can really be confused with the real BP logo. Your blog post is well written and detailed.
ReplyDeleteAndrew i agreed with you at first glance of the piture, but after looking at it for a while i noticed the background is of a toxic danger warning. But i also understand how it can be confused with the original. I also agree with Andrew, your blog is very well written and i appreciate your opinion!
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